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THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.Total US...

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THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across...

Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.Over the next five years,...

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Here's where digital ad spending is going over the next five years

Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.Over the next five years,...

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Rubicon Project is shutting down the division associated with its $122...

Ad tech company Rubicon Project is closing down the division it created following its $122 million acquisition of Toronto-based "intent marketing" company Chango after its performance did not meet...

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Snapchat turns to programmatic ads for Shows (SNAP)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Snap plans to run more programmatic ads, or ads bought on software and...

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Twitter has a plan to help publishers jilted by Facebook make more money

Twitter has put out a call to publishers to sign up for a program called Twitter Timeline Ads.While the program is only a pilot, it's a signal that Twitter needs to invest in sophisticated ad-tech...

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Digital advertising is a mess — meet 23 industry insiders working on...

Digital advertising is awfully messy.From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry's oxygen and budgets, digital marketing has seemingly never had more...

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Bayer says it's not putting its global media business up for review, after...

German chemical and pharmaceutical company Bayer and MediaCom denied that Bayer is putting its global media business up for review, contradicting an earlier Business Insider report.A source with direct...

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A startup says it built a profitable business solving ad agencies' staffing...

One of ad agencies' many struggles is that they struggle to fill mid-level roles.Former coder and adtech sales executive Brian Dolan has capitalized on the need, launching an on-shore remote staffing...

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Hewlett-Packard Enterprise is the latest big advertiser to move business...

Summary List PlacementHewlett-Packard Enterprise has taken a significant portion of its advertising business in-house, according to people with direct knowledge of the matter, a move that marks a...

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The lawyer who helped get Google fined $270 million in an adtech antitrust...

Summary List PlacementGoogle this week agreed to pay the French competition regulator a €220 million ($267 million) fine and said it would change its adtech to settle an antitrust complaint that...

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